How Email Marketing Helps You Stay Connected With Your Customers

Staying Top-Of-Mind: How Email Marketing Helps You Stay Connected With Your Customers

As a business owner, you know that the more time your leads and clients spend thinking about your brand, the more likely they are to be converted into new customers. However, many businesses fall short of keeping their name in front of potential customers due to a lack of a strong top-of-mind awareness marketing strategy.

Fortunately, there are many ways to increase your top-of-mind awareness using different strategies and tactics. Here are 15 marketing tactics that will help you attract and convert more leads, get referrals and retain loyal customers:

1. Use Personalization & Segmentation to Send the Right Content at the Right Time
When you’re sending email messages, it’s important to personalize your messaging so that readers feel like they’re being spoken to directly. This makes your emails more likely to be opened and clicked on, which can lead to more conversions and increased revenue.

2. Send Scheduled Emails to Warm Up Your List
One of the biggest benefits of email is that it gives you the flexibility to send your messages when your subscribers are most likely to read them. This means that you can send automated messages to your list based on specific triggers, like sign-ups, purchases or website activity.

3. Add Visuals to Your Emails
Whether you’re talking about an offer, a special promotion or a news story, adding visuals to your emails can make them more engaging and interesting. Consider including infographics, charts or photos that are relevant to the topic you’re covering.

4. Create Content That Your Customers Will Find Value in
Creating emails that are relevant to your customers is the best way to keep them engaged and interested in your brand. It’s also a great way to build trust and loyalty with your audience, which can be key in helping you retain their business.

5. Keep Messages Short
While it is important to create engaging subject lines that increase your email open rates, it’s also essential to keep your messages concise and to the point. Ultimately, this is what will keep your users reading and clicking on your links.

6. Ensure Your Emails Are Mobile-Friendly
Most of your readers will be accessing your emails from their mobile devices, so it’s vital to make sure they are easy to read and navigate on these platforms. A poorly designed email can lead to low open and click-through rates, so it’s a good idea to pay close attention to image sizes and text on your emails as well.

7. Practice Email List Hygiene:
Practicing email list hygiene will ensure that your emails reach the inbox of your subscribers and not get marked as spam. This will improve your deliverability and sender reputation, which will ultimately help you to grow your business. To start, be sure to regularly check your email list for inactive or incorrect subscribers and remove them as soon as they no longer match your target demographic.

 References: https://bookbolt.io/, https://kpreciousb789.wixsite.com/karen-lauder-inc, https://gjabinc.com/article-email-marketing/